Accurately Targeting the "She Economy", Xiaodao's Aesthetic Series Becomes a Growth Driver in the Female Market
Seizing the market opportunity where female users account for over 45% of global electric vehicle consumers, Xiaodao Electric Vehicle launched the "Huayang" (Flower Wave) aesthetic series. Within three months of its launch, sales exceeded 50,000 units, with female users accounting for 72%. The series features Morandi color palettes as its base, innovatively adopts detachable embroidered decorative panels, and is paired with an ergonomic low saddle design to meet the needs of users of different heights.
In terms of core safety configurations, it comes standard with a TCS anti-slip system and automatic parking function, shortening the braking distance by 30% on wet roads—perfectly catering to women's dual demands for safety and appearance. Online, Xiaodao collaborated with beauty KOLs to build a "riding aesthetics" content matrix; offline, it set up themed experience zones in 30 cities, creating a closed loop of "seeding - conversion". The repurchase recommendation rate reached 68%.